We shortened our shop hours from 7pm to 5pm, even though our competitors were open later than we. This allowed (and continues to allow) us to have quality time with family each evening. When we were able to finally hire employees, we sought out individuals with the same qualities and values that we have as a family. We also sought out individuals that added to and improved the family atmosphere of our shop.

Our goal is to have a shop full of people that care about each other and our customers as much as they care about their own families. With big box companies gobbling up whole industries because they make purchases cheap and easy, we are able to do the one thing those companies can’t—treat you like family and offer you beautiful, artistic, unique designs.

Putting family first means offering our employees living wages. We are happier at work and kinder to our families when we get home if we are not stressed about money. We stay with companies longer when we feel valued and cherished. Most of our employees have been here for at least two years. There is so much value in that kind of longevity.

Our front of the house all know that Mrs. W is allergic to eucalyptus and Mr. S likes Ikebana-style arrangements. Our drivers know not to ring the B Sisters doorbell because it makes their dogs go crazy. Just text them, and they’ll slip out to grab the flowers. Casey talked to a long-time customer yesterday who was in a hurry. The call lasted 1 minute and 39 seconds because they knew his wife’s preferences and had all the information needed for a delivery. We’ve also had calls that last a half hour as we talk through options and offer suggestions to ensure we are creating the perfect arrangement for the occasion.

Our prices and delivery fees continue to be very competitive compared to other high-end florists (not Costco)! But the way and reason we structure our prices is founded in sourcing quality long-lasting flowers, supporting local regenerative (#sustainability #grownnotflown) family flower farmers, and putting family first by offering living wages. We continue to see the amazing benefits of this focus in our individual lives, the atmosphere of the shop, the quality of our arrangements, and the family-oriented customer service we extend to our customers. We all make choices to support businesses that focus on qualities and practices that align with our priorities. We hope knowing a bit more about our foundation and priorities reinforces the trust you have put into our wonderful family business!

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Dead Dirt

Years ago I read a book by chef, Dan Barber, called The Third Plate. It was shortly after my two sons were diagnosed with celiac disease. Managing the disease is super simple–just don’t ingest gluten! Discovering why celiac disease and other autoimmune disorders are on the rise was a little more complicated, but I felt a lot of clues were in Dan Barber’s book. Barber writes about living soil (as opposed to dead dirt) and thriving heritage crops (as opposed to genetically modified crops sustained by chemicals).

Living Soil

The more research I do, the more I am convinced that creating and sustaining healthy living soil through regenerative farming practices is the key to so much of what ails us and our planet. If you want some inspiration on how transformative healthy soil and regenerative farming can be, just watch Kiss the Ground and The Biggest Little Farm!

This blog post from Heirloom Soul Florals outlines these practices and the benefits that they bring: 

“Very literally, ‘Regenerative’ Farming means we are rebuilding and rejuvenating life on earth. The ‘re-’ is critical for our understanding, because our land, at one time, was full of incredible life. We humans have spent millennia, and most notably the past few decades, effectively destroying life on earth. Through Regenerative farming and gardening, we can restore that lost life. We won’t be able to fully restore it to what it once was, but we can make it 100-fold better than it is now and guarantee a habitable planet for our future generations.”

Local Flower Farmers

The local flower farms we purchase from through Old Dominion Flower Cooperative are all organic and many incorporate regenerative practices such as no-tilling and cover-cropping. This short but illuminating video by Grateful Gardners, one of our local flower farmers, does a great job of explaining how and why farms like theirs make a difference. 

By supporting our local family-owned flower farmers, we are supporting the bigger initiatives of regenerative farming and moving away from a dependence on flowers flown in from other countries. Local flowers are not inexpensive, but we feel the uniqueness and quality of the flowers as well as the monumental benefits of regenerative farming practices are worth every penny we invest. 

Stay tuned for part three!

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