Most of our red roses are sourced from Colombia and Ecuador. Rose production for Valentine’s Day begins as early as October, with growers cutting back their plants to maximize their yield for Valentine’s Day. According to Virgin Farms’ interview with Rafael Santillán, an Ecuadorian flower farmer, “Throughout the year, about 1 to 1.1 roses are produced per plant, per month. For Valentine’s Day, three red roses per plant are produced for the Valentine’s Day harvest…”

After the roses are harvested, they’re transported to the airport in vehicles with controlled temperatures of between 35-39 F. Since the flowers are out of water, this helps prevent them from wilting.  According to the Miami International Airport, MIA receives 91% of the flowers flown into the US. From January 1st through February 14th, 1.4 billion floral stems will travel through the Miami International Airport, with over 30 cargo planes arriving daily. Once the flowers arrive, they’re inspected by border control for disease and parasites, then sent off to florists and wholesalers in all corners of the nation.

Because so many more red roses are needed for Valentine’s Day compared to other times of the year, the farmers have to start harvesting them early. Red roses start arriving in the US in the beginning of January for Valentine’s Day. This means they could be out of water for 2-4 weeks. During the year, we carefully source our roses to ensure they are long-lasting. We just can’t make that guarantee for red roses during Valentine’s Day because of how far ahead they need to be harvested. 

If you’re looking for something romantic and want to try something different than traditional Valentine’s Day Red Roses, maybe choose roses in another beautiful color such as lavender or pink. Of course you can never go wrong with our ever popular Valentine’s Designer’s Choice! Our designers are incredibly skilled at creating unique and beautiful arrangements using a variety of flowers that are both in season and locally sourced, even during the winter. We can, of course, still include beautiful red roses with other flowers for a very romantic design! Here are just a few examples of what our designers can do!

Photo credits: CBS News, Fantasy Floral

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Slight of Hand

Our arrangements are stunning in person! Sometimes a photo does not do justice to our arrangements, which is why we have relied on stock photos. Recently we decided that the natural beauty of our arrangements is more important. The added bonus is that our photos don’t set unrealistic expectations. Seriously, count the stems in the vases of some of those stock photos compared to the flowers! Or those flowers at the top of the arrangement that don’t look like they’re attached to anything—a little like elongating Gigi Hadid’s hand.

Wonderful Idiosyncrasies

If you have ever tried to arrange flowers in a vase, you quickly realize that flowers are like people—they don’t always do what you want them to do. You might want that sunflower to face front, but it is going to curve right no matter what you do. A talented designer knows the quirks of each flower and has learned to work with their idiosyncrasies so that each arrangement is balanced and artistically beautiful. Our own photos represent the wonderful idiosyncrasies of flowers, not unreal photoshopped perfection. And isn’t that one of the reasons we love flowers?!

Updating Our Website

Not only are we replacing stock photos with our own photos, we’re also generalizing the descriptions. This way we can focus on the look and feel of an arrangement instead of specific flowers. Sometimes we aren’t able to source specific flowers, especially if they are out of season. Sometimes the flowers come in, but they’re not up to our standards of quality.

The “Frankie,” a lovely arrangement of hot pinks and greens, is a good example of the changes we’re making. The stock photo and original description contained hot pink peonies. Peonies are only in season for about 6 weeks in the spring so I would take the arrangement off the website by the middle of June. But that combination of vibrant colors is stunning, and we get other premium hot pink seasonal flowers throughout the year such as ranunculus, dahlias, and zinnias. Now the “Frankie” will be up all year round. These are the photos you will see on our website of variations we have done using peonies, ranunculus, zinnias, and cymbidium orchids. The arrangements all have the same look and feel, but the flowers differ in each arrangement.

Sustainability and Signature Designs

In our quest for sustainable practices, we source flowers from local regenerative flower farmers. As a result, we receive so many wonderful flowers that you will never see in stock photos. This is another reason we are transitioning to our own photos, and it is the reason we encourage our customers to choose our Signature Designer’s Choice. It allows our designers to use absolutely gorgeous flowers that you might not have heard of such as scabiosa, gomphrena, chocolate lace flower, monarda, or fuzzy teddy bear sunflowers! Most of our long-time customers love this option. As they say, “Work your magic! We love every arrangement we’ve received!” For those customers that really like to know the kind of arrangement they are ordering, we are happy to provide options, like the “Frankie,” for you!

As we update our website and transition to our own photos, we’d love your feedback!

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